Financial advice in London

Tell us what advice you need. We review your enquiry before discussing a suitable London or remote adviser.

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We aim to acknowledge your enquiry within one working day and update you on the next step within two working days.

Regent Street with a red London bus — London

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What would you like help with?

Inheritance & family wealth

Find advisers comfortable with larger or more complex family wealth situations.

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Business owners

Find planners used to founders, entrepreneurs and owner-managed businesses.

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Retirement & pensions

Compare retirement specialists across a large and varied adviser market.

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Professionals & executives

Compare advisers whose service fits higher earners, executives and more complex planning.

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A family reviewing important documents together at home — Make family decisions with care

Finding the right experience around London

London has an unusually large adviser market, which makes filtering more important rather than less. Specialist experience, minimum asset levels and service model can narrow thousands of possible options into a useful shortlist.

In London, distance can mean travel time rather than miles. A strong match may be in the City, West End, Canary Wharf or another borough, while remote advice can widen the specialist pool further.

What to compare before choosing

Westminster in context

The available local-authority figures below cover Westminster, one part of London. They do not represent London as a whole.

Planning for retirement

Residents aged 65 or over: 13%

Westminster · ONS 2025

If retirement is your reason for seeking advice, ask how the adviser plans withdrawals and reviews your income over time.

Questions for a retirement adviser

Planning around your work

Self-employed share of people in work: 21.3%

Westminster · Census 2021

If you work for yourself, ask how pension contributions fit with variable income and business commitments.

Advice when you are self-employed

Property and your wider finances

Average house price: £854,198

Westminster · ONS · June 2026

If your plans involve selling or inheriting a home, ask how the adviser considers property alongside savings and pensions.

Planning after a property sale

Area averages do not describe your own finances or determine whether you need advice. See the full figures and sources.

Know what you will pay, and what it covers.

Ask for initial advice and ongoing charges separately, including any minimum fee. Compare the cost in pounds and check which other charges apply.

What firms include in their published prices

Illustrative annual adviser fee£3,750a year

0.75% of £500,000

Example only. Initial advice, platform, fund and product charges are excluded. This is not a quote.Use the fee calculator

Your questions about advice in London

How do I choose a financial adviser in London?

Start by narrowing the market: advice need, typical client type, minimum asset level, independent/restricted status, fees and service style. Being based in London is not enough on its own.

Does a London adviser have to be near my home?

No. Many clients choose advisers near work, in another borough or remotely. Travel time, specialist fit and the type of relationship you want matter more than straight-line distance.

Are financial adviser fees higher in London?

There is no single London price. Adviser costs vary by firm, service and complexity. Compare actual pounds and what the ongoing service includes rather than assuming a location-based premium.

Should I use a wealth manager instead of a financial adviser?

The labels overlap. Compare what the firm is authorised to do, its minimum client size, whether financial planning is included and how investment management and advice fees are structured.

Helpful guides

Can you manage investments yourself?Compare advice with DIY The total cost of advice and investingSee every layer of cost Financial advice after an inheritanceInherited wealth guide Turn adviser percentages into poundsUse the fee calculator

Tell us what you need help with.

Advisedly will review your enquiry and contact you about the next step. When you request an introduction, you agree that we may share your details with the financial advice firm we select for your enquiry.

Start an enquiry

We aim to confirm that we have received your enquiry within one working day and update you on the next step within two working days. Working days are Monday to Friday, excluding bank holidays.

How enquiries are reviewed

Explore nearby

Consider nearby places alongside the experience and meeting arrangements you need.

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Local information and sources

Full local figures and how to read them

The available local-authority figures below cover Westminster, one part of London. They do not represent London as a whole.

Population: 212,367
Residents aged 65 or over: 13%
Self-employed share of people in work: 21.3%
Average house price: £854,198
Disposable income per person: £82,503
Median weekly pay before tax: £866.90
Selected company registrations: 7,275
Wider-area company registrations: 23,689

Company figures are not adviser counts. They count active company registrations in selected business categories (SIC codes 64999, 66190, 70221) and do not show FCA authorisation or whether a business trades locally.

Sources: Companies House · ONS population estimates · ONS local statistics · Open Government Licence v3.0.

Employment in Westminster is summarised by the 2021 Census as follows: Professional, scientific and technical activities accounts for 14.7% of employment, 8.0 percentage points above the England benchmark. Wholesale and retail trade; repair of motor vehicles and motorcycles accounts for 11.0% of employment, 4.0 percentage points below the England benchmark. Financial and insurance activities accounts for 13.4% of employment, 9.6 percentage points above the England benchmark. Among the three sectors shown, Professional, scientific and technical activities is 3.7 percentage points higher than Wholesale and retail trade; repair of motor vehicles and motorcycles. These figures show which industries local residents work in. They do not measure demand for financial advice or the number of advisers.

21.3% of people in work are self-employed, while the England comparison rate is 16.9%. The published average house price was £854,198 in June 2026. Gross disposable household income per head was £82,503 in 2024. Gross median weekly pay was £866.9 in 2025. The figures come from different time periods and measure different things. They do not describe the finances of a typical household.

The population figures shown on this page cover the Westminster local authority area. The Office for National Statistics (ONS) estimates 212,367 residents, of whom 13.0% are aged 65 or over. These totals describe that council area and should not be interpreted as a separate London total.

London is mapped to 7,275 active Companies House registrations in the selected business categories; the London travel-to-work area contains 23,689. These figures count registered companies in the area. They do not show how many financial advisers work here, whether a company trades locally or whether it is FCA authorised.

Location photograph

London. Photograph by Thomas Konings. Unsplash License.