Understand adviser fees

Turn percentages into pounds.

Financial-advice pricing can look simple until percentages, fixed fees, tiers, caps and ongoing service charges all appear together. Advisedly is designed to make the structure easier to understand without guessing what a specific adviser charges.

Fee calculator

What does the percentage actually cost?

Use your own figures. This is a neutral illustration, not a quote from a specific adviser.

Assumption

Multi-year illustrations below hold the asset value and percentage fee constant. Real portfolios and fee schedules change over time.

Illustration
Ongoing adviser fee per year
£3,750
Initial adviser fee£2,500
Ongoing adviser fee - year one£3,750
Approx. adviser fees in year one£6,250
Simple 5-year illustration£21,250
Simple 10-year illustration£40,000
Not included here

Platform charges, fund or investment charges, product charges, transaction costs, tax or other fees that may apply.

Source matters

How Advisedly labels a specific adviser’s fees

The label tells you where the pricing information came from. It does not tell you whether the adviser is expensive or cheap for your circumstances.

Adviser verified

Supplied and confirmed

The adviser or firm has provided the fee structure and confirmed the information. Live profiles should also show when it was last checked.

Publicly published

Available from their own material

We can verify the information from the adviser or firm’s own public fee schedule, terms or other published material.

Not supplied

Not enough reliable information

We do not attach an industry average to a named adviser and present it as their likely fee.

Compare intelligently

Four questions before you compare adviser prices

What is the initial cost?

Planning or implementation charges may be separate from ongoing fees.

How is the ongoing fee calculated?

Fixed, percentage, tiered, capped, or some combination?

What service is included?

A percentage by itself tells you almost nothing about what you receive.

What other charges sit underneath?

Adviser cost is only one part of the total cost a client may pay.

Simple examples

The same percentage looks very different at different asset levels.

These are arithmetic illustrations only. They are useful for understanding a charging model, not estimating a named adviser’s fee.

Assets0.50%0.75%1.00%
£100,000£500£750£1,000
£250,000£1,250£1,875£2,500
£500,000£2,500£3,750£5,000
£1,000,000£5,000£7,500£10,000
Next step

Price only becomes useful when you can compare it with fit and service.