Fit, not ranking
A match percentage is about the user’s criteria, not a universal adviser score.
How it works
Built for better decisions, not more calls.
Advisedly is being built as a decision layer between people looking for financial help and regulated professionals - combining discovery, checking, comparison and clearer fee information.
Product principles
What should be different about Advisedly?
These principles shape the product, data model and eventual commercial model.
Source separation
Official regulatory data, adviser-supplied information and public sources remain clearly labelled.
No invented fees
Specific fees appear only when supplied or publicly verified. Generic calculators stay separate.
Consumer control
People should be able to explore before giving contact details and choose who receives them.
The journey
Find → Check → Compare → Choose
Each stage should answer a different question rather than pushing everyone straight into a lead form.
Find
Start with need, client type, asset range, meeting preference and location.
Check
Understand regulatory and professional facts and where the data came from.
Compare
Put structured profile information and fees side by side without declaring a universal winner.
Choose
Request an introduction only when the consumer decides who should receive their details.
Discoverability
One national platform with genuine local depth.
Advisedly uses a broad location catalogue behind the scenes while keeping the public experience simple: national → region → useful local hubs. Specialist pages add a second discovery axis based on what the consumer actually needs.
Where are you?Location
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What do you need?Specialism+
What fits?Client criteriaCommercial transparency
Paying should not secretly buy ranking.
If Advisedly later charges advisers for membership, profiles, introductions or other services, that relationship should be disclosed. Commercial terms should not silently convert a weaker consumer fit into a stronger match.
The product should remain useful even when an adviser has not paid to appear.
Read matching methodology