Guide · Adviser fees

Can I negotiate financial adviser fees?

You can ask, but first make sure you understand the actual service and cash cost you are negotiating.

Updated 28 August 2026 · UK

Can you ask for a lower adviser fee?

Yes, you can ask. Financial advisers set their own charges, subject to requirements that fees are clear and fair. That does not mean every firm will negotiate, and some use fixed pricing policies that advisers cannot change.

Start by understanding the quote

Before negotiating the percentage, ask what the fee covers, whether it is tiered or capped, what the year-one cash cost is and what the normal ongoing cost will be. A cheaper percentage is not automatically better value if the service is materially different.

Get more than one quote

MoneyHelper recommends contacting several advisers so you can compare costs and levels of service. A genuine alternative quote gives you much better context than negotiating against an industry average.

Useful questions to ask

Is the fee fixed?Find out whether the adviser has discretion to change it.
Is the percentage tiered?Higher asset values may already receive a lower marginal rate.
Is there a cap?A cash cap can matter more than the headline percentage.
Can the service be narrower?A one-off or more limited service may be more appropriate than paying for features you do not need.
Sources & further reading

MoneyHelper - Financial adviser fees ↗

MoneyHelper - Choosing a financial adviser ↗