Financial advice in Guildford

Tell us what advice you need. We review your enquiry before discussing a suitable Guildford or remote adviser.

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We aim to acknowledge your enquiry within one working day and update you on the next step within two working days.

Guildford High Street and Guildhall clock — Guildford

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What would you like help with?

Retirement & pensions

Compare retirement specialists locally and across Surrey.

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Investments & inheritance

Compare higher-asset services, minimums and fee structures.

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Business owners

Find advisers who work regularly with company owners and founders.

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Professionals & families

Compare advisers whose service fits professional households and more complex family finances.

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An older couple enjoying time together in a garden — Plan the life as well as the money

Finding the right experience around Guildford

Guildford sits at the centre of a broad Surrey advice market serving professionals, business owners, families and retirees. Face-to-face searches often extend naturally into Woking and surrounding Surrey towns.

Surrey has a large adviser market, so specialist experience and minimum asset levels can narrow the choice more effectively than postcode alone.

What to compare before choosing

Guildford in context

The local-authority figures cover the Guildford council area. Each figure shows the period it covers.

Planning for retirement

Residents aged 65 or over: 17.4%

Guildford · ONS 2025

If retirement is your reason for seeking advice, ask how the adviser plans withdrawals and reviews your income over time.

Questions for a retirement adviser

Planning around your work

Self-employed share of people in work: 18.6%

Guildford · Census 2021

If you work for yourself, ask how pension contributions fit with variable income and business commitments.

Advice when you are self-employed

Property and your wider finances

Average house price: £523,974

Guildford · ONS · June 2026

If your plans involve selling or inheriting a home, ask how the adviser considers property alongside savings and pensions.

Planning after a property sale

Area averages do not describe your own finances or determine whether you need advice. See the full figures and sources.

Know what you will pay, and what it covers.

Ask for initial advice and ongoing charges separately, including any minimum fee. Compare the cost in pounds and check which other charges apply.

What firms include in their published prices

Illustrative annual adviser fee£3,750a year

0.75% of £500,000

Example only. Initial advice, platform, fund and product charges are excluded. This is not a quote.Use the fee calculator

Your questions about advice in Guildford

How do I choose a financial adviser in Guildford?

Start with the financial problem, check regulation, then compare specialist experience, normal client profile, minimums and fees.

Should I include Woking and wider Surrey?

Yes where travel is practical. A wider Surrey search can improve specialist choice while keeping face-to-face meetings convenient.

How much does a Guildford financial adviser cost?

There is no single Guildford fee. Compare actual cash costs, tiers, caps and the service delivered for the recurring charge.

Do I need a Surrey wealth manager rather than a financial adviser?

Not necessarily. Compare what the firm actually provides, its regulatory scope, client minimums, planning service and total costs rather than relying on the title.

Helpful guides

Do you need a financial adviser for a pension?Retirement decision guide How pension adviser fees workCompare pension costs Financial advice after an inheritanceInherited wealth guide Turn adviser percentages into poundsUse the fee calculator

Tell us what you need help with.

Advisedly will review your enquiry and contact you about the next step. When you request an introduction, you agree that we may share your details with the financial advice firm we select for your enquiry.

Start an enquiry

We aim to confirm that we have received your enquiry within one working day and update you on the next step within two working days. Working days are Monday to Friday, excluding bank holidays.

How enquiries are reviewed

Explore nearby

Consider nearby places alongside the experience and meeting arrangements you need.

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Local information and sources

Full local figures and how to read them

The local-authority figures cover the Guildford council area. Each figure shows the period it covers.

Population: 152,148
Residents aged 65 or over: 17.4%
Self-employed share of people in work: 18.6%
Average house price: £523,974
Disposable income per person: £37,380
Median weekly pay before tax: £752.40
Selected company registrations: 136
Wider-area company registrations: 792

Company figures are not adviser counts. They count active company registrations in selected business categories (SIC codes 64999, 66190, 70221) and do not show FCA authorisation or whether a business trades locally.

Sources: Companies House · ONS population estimates · ONS local statistics · Open Government Licence v3.0.

These population figures cover the Guildford local authority area. The Office for National Statistics (ONS) estimates 152,148 residents, with 17.4% aged 65 or over. The geography is the named council area; it should not be read as a separate total for Guildford.

The 2021 Census records the largest employment sectors in Guildford. Human health and social work activities accounts for 13.2% of employment, 1.4 percentage points below the England benchmark. Wholesale and retail trade; repair of motor vehicles and motorcycles accounts for 11.8% of employment, 3.2 percentage points below the England benchmark. Education accounts for 11.4% of employment, 1.5 percentage points above the England benchmark. Among the three sectors shown, Human health and social work activities is 1.8 percentage points higher than Education. These figures show which industries local residents work in. They do not measure demand for financial advice or the number of advisers.

The self-employment rate among people in work is 18.6%, compared with 16.9% across England. The published average house price was £523,974 in June 2026. Gross disposable household income per head was £37,380 in 2024. Gross median weekly pay was £752.4 in 2025. The figures come from different time periods and measure different things. They do not describe the finances of a typical household.

In the Companies House snapshot, Guildford has 136 active registrations in the selected business categories; the Guildford and Aldershot travel-to-work area contains 792. These figures count registered companies in the area. They do not show how many financial advisers work here, whether a company trades locally or whether it is FCA authorised.

Location photograph

Guildford. Photograph by Peter Trimming. CC BY-SA 2.0.