Guide · Adviser fees

Is a 1.5% financial adviser fee too high?

For ongoing pension or investment advice, 1.5% is above MoneyHelper's current broad typical range. That makes the service and charging structure worth examining carefully.

Updated 28 August 2026 · UK

What does 1.5% cost?

£100,000£1,500 a year.
£250,000£3,750 a year.
£500,000£7,500 a year.
£1m£15,000 a year.

How does 1.5% compare?

MoneyHelper currently gives 0.5% to 1% as a broad typical range for ongoing pension and investment advice. A 1.5% ongoing adviser fee sits above that range, although the exact service and client circumstances still matter.

What should you check?

Confirm whether 1.5% is really an ongoing adviser fee, whether it includes other services or costs, whether the percentage is tiered, and whether a lower rate applies to higher asset bands.

Compare alternatives

Get other quotes for a comparable service. The relevant comparison is not simply the lowest number, but the annual cash cost for a similar level of planning and responsibility.

Sources & further reading

MoneyHelper - Financial adviser fees ↗