Guide · Client fit

How much money do you need for a financial adviser?

There is no universal minimum. The useful question is whether your asset level fits the adviser's normal service and charging model.

Updated 28 August 2026 · UK

Why do advisers have minimums?

Some advice firms design their ongoing service around clients with a minimum level of savings, investments or pension assets. That can reflect the cost of delivering the service, the firm's client proposition or the complexity it is set up to handle.

There is no universal minimum

MoneyHelper specifically suggests asking whether an adviser requires a minimum amount and gives examples such as pensions worth over £50,000 or £100,000. Different firms can set very different thresholds, and some offer one-off advice without the same ongoing minimum.

Minimum assets are a fit question

A firm that usually serves £1m clients may not be the best service for someone with £75,000, even if it technically accepts the enquiry. Equally, someone with a larger or more complex position may prefer a firm built around that level of planning.

What should you ask?

What is your minimum?Ask whether it applies to investable assets, pensions, total wealth or a specific service.
Is there a minimum fee?A percentage may be subject to a cash minimum.
Do you offer one-off advice?This can matter if you need a defined piece of work but do not meet an ongoing-service threshold.
Is my asset level typical for your clients?A normal client fit can matter more than simply being accepted.
Sources & further reading

MoneyHelper - Choosing a financial adviser ↗