What is an appointed representative?
An appointed representative carries out certain regulated activities under the responsibility of an authorised principal firm.
What does appointed representative mean?
An appointed representative, often shortened to AR, is a firm or person that carries on certain regulated activities under the responsibility of an authorised principal firm. The exact activities depend on the appointment.
What is the principal firm?
The principal is the authorised firm responsible for the regulated activities it has permitted the appointed representative to carry on. If you are unsure about the relationship, check both records and contact the principal using verified details.
What should a consumer check?
Does AR status mean the adviser is better or worse?
No. It describes the regulatory relationship, not adviser quality. Fit still depends on the person's experience, service, client type, fees and the work you need.