Qualified introductions
Participating advisers may pay when Advisedly sends them a qualified consumer introduction. The consumer should know that a commercial relationship may exist.
Commercial transparency
Consumers use Advisedly free.
Advisedly is being built so adviser payments can fund the platform without secretly changing who appears to be a better fit.
The model
Where revenue may come from
The commercial model is still being tested. These are the intended revenue categories, not current prices or promises.
Adviser Pro
Advisers may pay for profile tools, lead controls, analytics, service-area management, fee presentation and integrations.
Firm & network software
Larger firms may pay for multi-adviser routing, capacity controls, reporting and matching infrastructure.
Data & infrastructure
Future anonymised market intelligence or API services may be sold where source licences, data protection and commercial terms allow it.
What payment cannot do
Commercial participation should never become disguised ranking.
Cannot improve fit
Paying more should not turn an adviser who fits fewer consumer criteria into a stronger match.
Cannot rewrite regulatory facts
Commercial relationships do not change FCA information or source labels.
Cannot invent fees or qualifications
Paid profiles still follow the same provenance rules as every other profile.
Cannot force a consumer introduction
Consumers decide when contact details are shared and the matching route is limited to participating advisers.
Current stage
What is true today?
Advisedly is still in launch-stage development. Consumer access is free. Adviser commercial plans and introduction pricing are not yet live.
Before paid adviser participation is enabled, Advisedly will publish clearer commercial terms, participation rules and any consumer-facing disclosures required for introductions.