Guide · Protection
How to choose a business protection adviser
Business protection starts with the financial consequence of losing a key person or owner, then works backwards to the cover that may be appropriate.
What business risks are you trying to protect?
Key personWhat would happen financially if someone crucial to revenue or operations could no longer work?
ShareholderHow would ownership be dealt with if a shareholder died or became seriously ill?
DebtCould the business meet important borrowing commitments if a key person was lost?
FamilyHow do business and personal protection needs interact for owners?
Look for genuine business-protection experience
Ask how regularly the adviser handles owner-managed business cases and whether they coordinate with accountants, solicitors or other professionals where agreements or ownership structures matter.
Understand the provider scope
Ask which insurers the adviser can consider and whether the service is independent or restricted in a way that affects the protection recommendation.
Ask how the advice is paid for
Protection advice may involve adviser fees, insurer commission or another disclosed arrangement depending on the service. The payment method should be clear before cover is arranged.
Sources & further reading